Website Design + Online Marketing
Looking for a way to build your online presence? We design and build mobile friendly websites with user experience design practices as a top priority. You pay after we finish the website, no upfront payment required. Other aspects of the digital design realm include e-newsletters, social media management and online advertising.
The website is a powerful brand communication tool designed to interact with your customers on a daily basis. When we design a website we keep in mind that it is no longer viewed as merely a business card or brochure on-line.
A company’s website conveys the brand personality like no other marketing materials can. In some cases the website is more efficient at bringing in a buying customer than other marketing initiatives combined.
If you have a website – take an unbiased look at it – does it effectively communicate what your company is about?
Go through the content, colours and other integral parts of your brand identity – does it provide your website visitor with a lifelike experience? Is the website committed to the success of your company to the same degree as you are?
If you are not sure, please set up a consultation to discuss website redesign with us. We will be more than thrilled to show you our design ideas!
If functionality keeps people on your website, then design is what hooks them in the first place. With over 90% of first impressions made considering the design alone, it can either make or break your visitors.
That’s where WordPress comes in. WordPress is one of the most popular content management systems (CMS). An open-source software that integrates with your website, the platform gives you full control over the website’s design and development allowing you to add, change or remove content as you see fit.
Whatever the purpose of your website, a good WordPress design will greatly influence your visitors’ engagement with your website. It needs to be beautiful, functional, responsive and scalable.
E-commerce Website Design
With 80% of Canadians making purchases online, having a functional and user-friendly online shop is crucial. Competition is high in the e-commerce world and you need to stand out and make customers return to you or potential clients choose you.
That’s where e-commerce website development and design comes in. Web design is the first thing clients interact with when entering your online store. A heavy, old-fashion or chaotic interface won’t inspire them to shop. On the other hand, web development is responsible for making your website easy to navigate. Slow speed or complicated checkout process will only frustrate your visitors and make them quit.
When done smart, together, e-commerce web development and web design ensure your visitors have a flawless shopping experience, thus improving your bottom line.
Search Engine PPC Marketing
Whilst Search Engine Optimization (SEO) is very effective, it can take some time before you see your website ranking highly in the search results. However SEM increases the visibility of your website promptly using paid online advertising.
These adverts have to be carefully constructed to ensure they contain appropriate keywords that your target market is likely to use when searching for your type of product on the internet. When your advert is a good match for the search terms, it will be seen at the top of the results page. If the internet user likes what they see, they will click on the advert to reach your website or a landing page created specifically for the marketing campaign.
In PPC advertising, you only pay if the visitor clicks through to your website. We can carefully manage your PPC campaign to ensure it stays within a pre-defined budget by opting for a set maximum daily expenditure. PPC campaigns provide a great return on investment and maximize click-throughs from genuinely interested clients.
Paid search advertising campaigns can increase your traffic at the lowest conversion costs. If you want to more people find your website and to boost conversions, contact us today to discuss the different options available to you.
Social Media Marketing
Today social media marketing is an essential part of a company’s marketing arsenal – and can be very effective when managed well. There is no other platform where a company can so easily engage in a two-way conversation with its customers in a quick, fun and informative way. But poorly managed social media pages will do more harm than good: the client who wants a quick response to the tweet they left on your Twitter profile, will be more than a little disappointed if you haven’t responded within a day or two.
So whether you need to have a presence on Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest or other, we can design and set up a professional profile page with an eye catching and appropriate image which clearly shows what your business is all about.
Better still, we can help you prepare and implement specific marketing campaigns through your preferred platform and ensure your customers and potential customers get to hear about your newest offers.
Contact us today to arrange a meeting after which we can create a social media marketing strategy to suit your business and your target market.
Social Media Management
Social media was created for people to talk to each other and it’s no different for brands. Good social media management essentially means developing and maintaining lasting relationships with your audience, and it’s crucial for the growth of your business. This is something we can take completely off your hands or we can provide your social community manager with the right strategy for your audience.
Engaging your fans, providing personable customer service and creating two-way conversation can make a huge difference to your social media efforts and the way people feel about your brand. It helps build trust among new prospects and create evangelists out of customers. As such, good social media management has a valuable ripple effect and can generate ongoing leads and customers.
A strategic approach to social media management is essential. We at Fluent Ad can develop a tone of voice that resonates with your audience, create and execute content calendars with relevant posts and join in conversations around trending stories to foster a much stronger connection between your brand and your consumers.
We do a lot of community management for brands across many sectors. Using our social listening, analysis and reporting tools, we can determine not only whether people are engaged with your brand, but also what they’re saying and how they feel towards it. It’s our job to create positive sentiment and conversation so having one of our social media specialists work for you means you will always be managing your community in the most effective way possible to achieve your goals.